We also offer a mobile privacy browser that serves as an alternative to Google Chrome.ĭuckDuckGo has been profitable using contextual advertising since 2014, without storing or sharing any personal information on people using our search engine. We're the fourth largest search engine in the US, serving over one billion searches a month globally. The author outlines some actionable steps digital consumer-focused service companies can take to build a profitable and ethical business.įounded in 2008, DuckDuckGo's primary service is a search engine alternative to Google that allows consumers to search the web without being tracked. This is in contrast to micro-targeting or behavioural advertising tactics favoured by others. DuckDuckGo, an internet search engine, uses keyword-based advertising as its primary business model. The May issue of Admap looks at data ethics.
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